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This site states the following, "No software to install and no programming required." Our analyzers noticed that the web page stated " No setup fees, no installation fees." The Website also stated " Track, manage and analyze all your ads and web links. E-mail confirmation for all links you create. Name your own tracking address-Help build site branding. No per click or click through charges. Create and track an unlimited number of links-No extra fees. Get an IP address list so you can verify hits are real and unique. Drop-down menus to create fast and easy campaigns." The website's header had Ad tracker as the most important keyword. It was followed by sales tracking, advertising, and ROI which isn't as highly ranked as Ad tracker. The next words the site uses is tracking software. track hits was also included and could not be understood by search parsers.